The beauty industry is constantly evolving, and as we move into 2023, several trends are expected to gain popularity. From natural makeup and skincare to bold colors and textured hair, these are the beauty trends that are expected to be everywhere in the coming year.

Natural Makeup

The natural makeup trend is all about embracing your natural beauty, rather than covering it up with heavy makeup. This look is characterized by a minimal foundation, dewy skin, and a focus on natural, understated colors. Expect to see more people opting for sheer, lightweight foundations and tinted moisturizers, as well as natural eyeliner and mascara. The natural makeup trend is all about achieving a flawless, yet natural, look.

Pastel Colors

Pastels are expected to be a big trend in 2023, with soft colors like pink, purple, and blue being popular choices for eyeshadow, lipstick, and nail polish. The pastel colors will bring a fresh and youthful look, perfect for Spring and Summer seasons.

Bold Lips

Bold lips will continue to be popular in 2023, with bright reds, oranges, and purples being the colors of choice. Those who want to make a statement with their makeup and are not afraid to experiment with color will love this trend. Bold lips can be paired with minimal eye makeup, for a look that is both powerful and elegant.

Textured Hair

Textured hairstyles, such as curls and waves, will be in high demand in 2023 Whether you have naturally curly hair or want to experiment with a textured style, this trend is perfect for those who want to add volume and movement to their hair.

Graphic Liner

Graphic liner is all about getting creative with your eyeliner, whether it be with a bold color, unexpected shape, or different thickness. A graphic liner allows you to experiment with different shapes, whether it be a winged liner, a cat-eye, or something more abstract, creating a unique and eye-catching look.

Dewy Skin

Dewy skin, which is characterized by a healthy, hydrated glow, will be a popular look in 2023. This trend is all about achieving a natural, radiant look, and is perfect for those with dry or dull skin. Dewy skin can be achieved by using a hydrating primer or misting your skin with water before applying makeup.

3D Nails

3D nails, also known as sculptured nails or 3D nail art, are a trend that is expected to be popular in 2023. This trend involves creating intricate designs and sculptures on nails using various materials, such as acrylic, gel, or resin. These designs can be anything from florals, animals, geometric shapes, and more, and they can add a playful and eye-catching element to your nails.

Popsicle Lips

Popsicle lips, also known as gradient lips, are a trend that is expected to be popular in 2023. This trend involves using two or more lip colors to create a gradient effect, similar to the look of a melting popsicle. The colors used can range from subtle to bold and can be blended using a brush or a sponge for a more blended look.

This trend is perfect for those who want to experiment with color, but don’t want to commit to a full, bold lip. Popsicle lips can add a playful and unexpected twist to your makeup look and can be customized to fit any individual preference, skin tone, and occasion.

The Amelie Bob

The Amelie Bob is a hairstyle that is inspired by the iconic bob worn by Audrey Tautou in the 2001 French film, “Amelie.” The bob is a timeless hairstyle that can be adapted to suit various face shapes and hair types, and the Amelie Bob is no exception.


In conclusion, 2023 is shaping up to be an exciting year for the beauty industry, with a variety of trends emerging in makeup, hair, and nails. From natural makeup and skincare to bold colors, textured hair, and 3D nails, there are plenty of options for those looking to experiment with their look. Clean beauty and sustainable packaging continue to be important trends, as more people look for ways to reduce their environmental impact and use fewer chemicals in their beauty routine.